32 expert character design tips (2024)

By Rosie Hilder

( Computer Arts, ImagineFX )

last updated

Leading artists and illustrators share their character design tips.

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The process of creating a character design is often full of hurdles. Although many of the well-known characters from cartoons, advertising and films look straightforward, in actual fact, a vast amount of effort and skill will have been exerted to make them so effective.

From Mickey Mouse's famous three-fingered hands (drawn to speed up production when he was first developed for animations in the 1920s), to the elegant simplicity of Homer Simpson, character design has always been about keeping it simple. To explore Disney's techniques further, see our guide to the brand's 12 principles of animation.

But what do you need to consider for your character design? Aside from clean lines and easily readable features, there's knowing what to exaggerate and what to minimise, how to give a hint of depth and background and what to do to develop personality.

Then, of course, there's the matter of the technicalities of how to draw your character design. If it's going to be used in motion or as part of a comic strip, you'll need to make sure it works from any angle.

For this article, we asked a range of leading artists and illustrators their advice on creating memorable, unique character designs. Many of these tips come from Pictoplasma, an annual character design festival in Berlin.To start making your own creations, you'll probably want some software – get Adobe Creative Cloud to get cracking.

Tips for brilliant character design

01. Put yourself in the character's shoes

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Creating a new character can often be an exciting yet daunting task, but a great way to refine your ideas is to put yourself in the shoes of your character. Visualising your creation can be a great shortcut to nailing down those distinct features that make your character unique.

For character artist Betsey Bauer, taking time to research her character is highly important. "I'll gather inspiring photos, find related characters, and might even cast an actor in my head who I think might be a good fit for the voice, she says. "I actually think that's a great shortcut for anyone who might be stuck on a character design: visualising the right voice actor can sometimes place a character's design into a more contained spectrum."

You can read more about Betsy Bauer's character design process in her interview here.

02. Don't lose the magic

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Many character designers will start their project with a sketch. And most agree designers agree this is often where the essence of the character is captured. So when you're working up your design, make sure you don't lose that magic.

"I try to stick to my original drawing style, because the instinct is to try and clean it up," says Laurie Rowan. "I don't like to feel like I've created by characters; I like to feel like I've kind of just encountered them."

"When starting out on your character design, don’t get caught up in the details," says Pernille Ørum. "Decide what you’re trying to communicate, then create loose sketches with movement, acting and flow. As soon as you start to tighten up the drawing, you’ll automatically lose some of the dynamic, so it’s important to have as much life in the early stages as possible. Movement is all but impossible to add later, so make sure it’s in the initial sketch."

03. Step away from the reference material

While inspiration needs to come from somewhere, the aim is to create something original. So Robert Wallace – known as Parallel Teeth – suggests not having the reference material right in front of you as you work.

"If you look at something and then you try and hazily remember it in your mind, that's when you end up making something new, rather than a pastiche of something," he says. Above you can see Wallace's new take on well-known festive figures, created for a Hong Kong department store.

04. Research other characters

For guidance, it can be helpful to try and deconstruct why certain character designs work and why some don't. There's no shortage of research material to be found, with illustrated characters appearing everywhere: on TV commercials, cereal boxes, shop signs, stickers on fruit, animations on mobile phones, and more. Study these character designs and think about what makes some successful and what in particular you like about them.

"When you work with characters you need to be inspired," advises Ørum, "and you can do this through research. Your mind is a visual library that you can fill up. Try to notice people around you – how they walk, their gestures, how they dress – and use that in your design."

05. ... but also look elsewhere

It's also a good idea to look beyond character designs when hunting for inspiration. "I like birds' mating rituals a lot," laughs Rowan. The odd movements can spark unique character behaviour.

"When I begin a project, I often start with the feeling I want to evoke," he adds. The process begins with the designer taking videos of himself as a reference, trying to capture something of the character idea's movement or posture.

Other inspirations include ceramics – an organic texture and muted colour palette stop his work feeling too clinical – and folk costumes.

06. Make a playlist

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Isabel Armitage suggests creating your characters a playlist of their favourite songs. "This can be a great tool to help you understand the emotions of your character and begin revealing their likes, dislikes and guilty pleasures, all of which will help you layer on a good narrative," she says.

"Not only will this help your art, but it is a fun activity that I find is a great way of breaking up my day," she adds. Read more of Isabel Armitage's tips for developing a character here.

07. Don't lose sight of the original idea

It's easy to subconsciously let our favourite designs influence us. Cornelia Geppert, CEO of indie games studio Jo-Mei, is a huge fan of The Last Guardian, with its unique aesthetic and great video game character designs.

At one point one of her team members had to say to her that their Sea of Solitude design was looking a little too similar to The Last Guardian. She looked back at her initial artworks, and it brought back the feeling she had when creating them. The project shifted back on track.

08. Exaggerate

Exaggerating the defining features of your character design will help it appear larger than life and exaggerated features will also help viewers to identify the character's key qualities.This is key in cartoon caricatures and helps emphasise certain personality traits. If your character is strong, don't just give it normal-sized bulging arms, soup them up so that they're five times as big as they should be.

The technique of exaggeration can be applied to characteristics, too. Anna Mantzaris' hilarious Enough film (above) shows everyday characters in mundane situations, doing the things we've all dreamed of doing on a bad day. "I think it's fun with animation that you can push things further, and people will still accept it as real," she says. "With live action it would look absurd. You can also push the emotion further."

09. Decide who your character design is aimed at

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Think about your audience. Character designs aimed at young children, for example, are typically designed around basic shapes and bright colours. If you're working for a client, the character's target audience is usually predetermined, as Aussie artist Nathan Jurevicius explains.

"Commissioned character designs are usually more restrictive but no less creative. Clients have specific needs but also want me to do my 'thing'. Usually, I'll break down the core features and personality. For example, if the eyes are important then I'll focus the whole design around the face, making this the key feature that stands out."

10. Make your character distinctive

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Whether you're creating a monkey, robot or monster, you can guarantee there are going to be a hundred other similar creations out there. Your character design needs to be strong and interesting in a visual sense to get people's attention.

When devising The Simpsons, Matt Groening knew he had to offer the viewers something different. He reckoned that when viewers were flicking through TV channels and came across the show, the characters' unusually bright yellow skin colour would grab their attention.

11. Create clear silhouettes

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Another good way to make your character distinct and improve its pose, says Ørum, is to turn it into a silhouette. "Then you can see how the character ‘reads’ and if you need to make the gesture more clear. Do you understand the emotion of the character and see the line of action? Can things be simplified? Try not to overlap everything, and keep the limbs separate."

12. Develop a line of action

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One key aspect to consider when creating a character design is the line of action. This is what defines the direction of your character, as well as being a useful narrative tool and bringing a feeling of movement.

"Try to bring the line of action all the way out to the extremities," says Ørum. "A ballet dancer is a good example: they emphasise the line from the tips of their toes to the tips of their fingers. The line of action is also easier to see in creatures with fewer limbs, which is why mermaids are an ideal subject for developing a strong line of action."

13. Make it personal

Geppert's Sea of Solitude video game is an exploration of her experiences of loneliness. Intensely personal though it may be, the game hit a chord with audiences because it deals with an experience that is so universal yet still strangely taboo.

"The best art is based on personal experiences. People can relate better if it's based on the truth," says Geppert. "It's not a made-up story, even though it's based in a fantastical setting."

14. Find the posture first

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Félicie Haymoz has worked with Wes Anderson on both of his animated features: Fantastic Mr Fox and Isle of Dogs. When embarking on a new character design, Haymoz likes to start by finding the individual's posture. This element can start the ball rolling on the whole feel of the personality. "I try to capture the stance of the character. Are they hunched over, or are they sitting straight and proud?" She also notes the face is important to get right.

Read more of Haymoz's film character tips here.

15. Consider line quality

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The drawn lines of which your character design is composed can go some way to describing it. Thick, even, soft and round lines may suggest an approachable, cute character, whereas sharp, scratchy and uneven lines might point to an uneasy and erratic character.

Ørum recommends balancing straight and curved lines. "Straight lines and curves gives your character design a rhythm. A straight line (or a simple line) leads the eye quickly, while a curved (or detailed line) slows down the eye.'

It's also worth considering the balance between stretch and compression. "Even a neutral pose can lead the eye by applying these two approaches, resulting in an effective character design," says Ørum.

16. Use a joke structure

Rowan grew a name for himself by sharing humorous clips of his characters on Instagram, and went on to work on projects for Disney, the BBC and MTV, and earned himself a BAFTA award and nomination in the process. However, it was his less successful years doing standup comedy that provided inspiration for his trademark character animations.

"It's through standup I learned brevity. It's kind of a joke structure," he explains. Knowing how to frame the clip comes from past failures and successes on stage: "You very quickly learn how to hit certain points," he laughs.

17. Keep it simple

As well as knowing when to exaggerate, Ørum is also keen to highlight the importance of simplicity. "I always try to communicate the designs with the fewest lines possible. It doesn’t mean that work hasn’t been put into creating the volume, placement and design of the character, but I try to simplify as much as possible and only put down the lines and colours that conveys the necessary information."

18. Consider all the angles

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Depending on what you have planned for your character design, you might need to work out what it will look like from all angles. A seemingly flat character can take on a whole new persona when seen from the side if, for example, it has a massive beer belly.

In the Character Design Crash Course workshop at Pictoplasma 2019, Jurevicius and Rilla Alexander asked attendees to sketch their character in poses held by other attendees, life drawing style.

And if you're going to turn it into a comic strip, a la Luke Pearson's Hilda, it'll need to not only make sense from all angles, but look good too.

"How to draw Hilda from behind without her hair swallowing her silhouette", how to draw her beret from above; a long and drawn out battle with how her nose should look… these were all issues Pearson had to deal with when creating his character. The problems all ultimately led to design solutions.

19. Build it in 3D

If your character is going to exist within a 3D world, as an animation or even as a toy, working out its height, weight and physical shape is all important. Alternatively, go one step further and create a model.

"Even if you're not someone who works in 3D, you can learn a lot by converting your character into three dimensions," says Alexander. It's a key part of the process the students follow at the Pictoplasma Academy. See our best 3D modelling software guide to get started.

20. Choose colours carefully

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Colours can help communicate a character's personality. Typically, dark colours such as black, purples and greys depict baddies with malevolent intentions.Light colours such as white, blues, pinks and yellows express innocence and purity. Comic-book reds, yellows and blues might go some way to giving hero qualities to a character design.

"To choose effective colours, it’s important to understand the basic rules of colour," explains Ørum. "Become familiar with the primary, secondary and tertiary colours, as well as monochromatic and complementary colours. One technique for generating an effective colour palette is to chose two complementary colours and work with them in a monochromatic colour scheme."

"You’ll create balance because complementary colours create dynamism, while monochrome colours invoke feelings of calm. You could also try a tertiary colour scheme, which adds a third colour (for example, violet, orange and green), and then work with monochromatic versions of those colours, but it demands more planning and skill for it to work well. If you’re new to colour, try and keep it simple."

To read more on this, see our post on colour theory.

21. Don't forget the hair

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"Some years ago I went from hating drawing hair to loving it," Ørum. "Previously, I used to view working out all the details and directions of the hair as a tedious endeavour. Now I think of it more as a large, organic shape, which like a flag in the wind indicates and emphasises the movement of the character or its surroundings.

"Start by creating a large shape and divide it into shorter sections, while thinking about where the hair is parted and where the hairline is. Every line should help to define the volume, shape and direction of the hair."

22. Add accessories

Props and clothing can help to emphasise character traits and their background. For example, scruffy clothes can be used for poor characters, and lots of diamonds and bling for tasteless rich ones.Accessories can also be more literal extensions of your character's personality, such as a parrot on a pirate's shoulder or a maggot in a ghoul's skull.

23. Focus on facial expression

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Expressions showing a character's range of emotions and depicting its ups and downs will further flesh out your character. Depending on its personality, a figure's emotions might be muted and wry or explosive and wildly exaggerated.

"When you know the basics of drawing a face, play with the expression of the character," says Ørum."Use a mirror to read your own face and notice the subtle changes. Push and pull the eyebrows to show emotion. Avoid giving the face symmetry. The mouth will always favours a side and it gives life to the drawing. And give the head a tilt to add nuance."

Classic examples of exaggerated expressions can be found in the work of the legendary Tex Avery: the eyes of his Wild Wolf character often pop out of its head when it's excited. Another example of how expressions communicate motions is deadpan Droopy, who barely registers any sort of emotion at all.

24. Give your character goals

The driving force behind a character's personality is what it wants to achieve. This missing 'something' – be it riches, a girlfriend or solving a mystery – can help to create the dramatic thrust behind the stories and adventures your character gets up to.Often the incompleteness or flaws in a character design are what make it interesting.

25. Build up a back story

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If you're planning for your character design to exist within comics and animations, then developing its back story is important. Where it comes from, how it came to exist and any life-changing events it has experienced are going to help back up the solidity of, and subsequent belief in, your character. Sometimes the telling of a character's back story can be more interesting than the character's present adventures.

"If you’re experiencing problems when attempting to nail the essence of a character, try thinking of them in a certain situation," Ørum advises. "Use the story to think about your character’s emotions before tackling the design, and add the details afterwards. Setting the scene is the best help when staring at a blank piece of paper, and it makes the process more fun, too!"

26. Remember it's not all about the face

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Yukai Du is not what you'd call a typical character designer: none of her work features faces. Instead, her body part of choice is the hands. Having found she wasn't good at capturing specific emotions within a facial expression, she turned to a different body part: the hands. "Hands are very expressive. You can tell a lot of stories with hands, and do it in a very subtle way," she says. Hands became her way of telling stories.

27. Make your character design flexible

Having decent software and materials to work with is useful, but not essential, when it comes to bringing your character to life. A lot of amazing characters were successfully designed years ago when no one had personal computers and Photoshop CC was just a dream.

If you character is really strong, you should be able to capture it with just a pen and paper. Or, as Sune Ehlers puts it: "The character should still be able to work with a stick dipped in mud and drawn on asphalt."

28. Get feedback from others

Show people your creations and ask them what they think. Don't just ask whether they like them or not. Instead, see if they can pick up the personalities and traits of your characters. Find who you think is the suitable or ideal audience for your work and get feedback specifically from them about it.

29. Make it honest

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"A lot of my commercial project come out of my personal work. That's why I try to make my personal work so honest to what I like. I think it comes through to the viewer that I'm not just ticking boxes," says John Bond.The illustrator launched his debut picture book, NOT LOST, based on his Mini Rabbit character design.

30. Create the right environment

In the same way that you create a history for your character, you need to create an environment for it to help further cement believability in your creation. The world in which the character lives and interacts should in some way make sense to who the character is and what it gets up to.

31. Fine-tune your figure

Question each element of your creation, especially things such as its facial features. The slightest alteration can have a great effect on how your character is perceived.

Illustrator Neil McFarland advises: "Think about the meaning of the word 'character'. You're supposed to breathe life into these things, make them appealing and give them the magic that will allow people to imagine what they're like to meet and how they might move."

32. Don't be afraid to make changes

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Hilda has changed over the years, from book to book, but Pearson explains that no one has pulled him up on it. "I like to think it means the design is strong enough to withstand being pulled in all these different directions," he says.

For more design inspiration, check out our interview with Ben the Illustrator, to see what a day in the life looks like for a freelance artist, or take a look at the importance of storytelling in illustration according to Eva Toorenent.

This article contains content that was originally published in Computer Arts and ImagineFX magazines. Subscribe to ImagineFX here.

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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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32 expert character design tips (2024)

FAQs

What is the 70 30 rule in character design? ›

Pick one color to make up about 60% of the character, a second color to make up about 30%, and the last color is about 10%. When working with just two colors, use the 70-30 rule. One color is about 70%, the second is about 30%.

What are the 7 steps to great character design? ›

Aaron Blaise Reveals The Seven Steps to Great Character Design
  • DO YOUR RESEARCH! ...
  • Know Anatomy (The REAL Thing) ...
  • Know The Universe. ...
  • Understand the Story (And How Your Character Fits) ...
  • Start Drawing, Experimenting & Sketching (But, Don't Fall In Love) ...
  • Draw Expressions, Create Model Sheets & Key Poses. ...
  • Move Your Character!
Mar 22, 2017

Why is character design hard? ›

The struggle

There's a huge range of styles to choose from and while the basic principles are the same, there are many different ways to focus on great character design. And that's why, especially as a beginner, when you sit down to design your first character, it can feel extremely overwhelming.

What is the 80 20 rule vs 70 30? ›

An 80/20 portfolio operates along the same lines as a 70/30 portfolio, only you're allocating 80% of assets to stocks and 20% to fixed income. Again, the stock portion of an 80/20 portfolio could be held in individual stocks or a mix of equity mutual funds and ETFs.

What should you avoid in character design? ›

  • 1 Pitfall 1: Stereotypes and clichés. One of the most common pitfalls to avoid when designing characters is relying on stereotypes and clichés. ...
  • 2 Pitfall 2: Inconsistency and contradiction. ...
  • 3 Pitfall 3: Lack of variety and contrast. ...
  • 4 Pitfall 4: Unoriginality and plagiarism. ...
  • 5 Pitfall 5: Disconnection and irrelevance.
Mar 10, 2023

What are the three fundamentals of character design? ›

Silhouette, palette, and exaggeration are three fundamental components of good character design. While there are plenty of details a character designer must consider, these three elements are often at the core of what makes a character design memorable or completely forgettable.

What are the 5 ways to build character? ›

Five Ways to Build Your Character
  • Be Humble. Humility is the beginning of wisdom. ...
  • Live out your principles and values. ...
  • Be intentional. ...
  • Practice self discipline. ...
  • Be accountable.

What makes a good character design sheet? ›

The key to improving your character design is by including detail. Draw from different angles, try out different poses and create as rich a portrait as you can. Remember to think about your character's emotions, psychology and story arc when you're designing their aesthetics.

What is the most important part of character design? ›

It is their silhouette. This is not to say that detail is bad. Some designs call for high amounts of detail, while others are best left simple. The important thing to remember is that these details must be organized and contained within a recognizable silhouette for the character to be unique and memorable.

How do you know if a character design is good? ›

A good character will not only be realistic (or believable) but one that has something unique about them, whether it be part of their personality, movement, or in their physical appearance.

What goes into good character design? ›

A well-defined sketch makes the digitization procedure a lot easier. Good characters result from closely working on anatomical shape language, character poses, facial expressions, and color schemes. Paying attention to all these finer details helps bring life to the character and effectively express every emotion.

What makes a character design cute? ›

Identifying Cute Character Traits

Some of these traits include: Large eyes - Bigger, more expressive eyes evoke a sense of innocence and vulnerability, making a character more endearing. Round shapes - Soft, rounded shapes are generally more appealing than sharp, angular ones—think chubby cheeks and pudgy bodies.

What is the key to character design? ›

Character design relies on three key elements: silhouette, palette, and exaggeration. While a character designer must consider many things, these three are frequently at the heart of making a character design memorable or entirely unforgettable.

What is the 70 30 rule in design? ›

A simple rule of thumb many interior designers follow is the 70:30 hack for decorating a room. 70% of the room in one style and 30% in another. This delicious “Mix” of 2 or more styles creates a unique and eclectic look making the space more personal and individual and bringing your own personalised style signature.

What is the 70 30 composition rule? ›

70% of the painting is large shapes and 30% is small shapes (details of the scooters.) If this composition was divided into 50/50 of each, the viewer would not know where to look and the painting would become rather boring.

What is the 70/30 rule in art? ›

If you are planning to draw something, it is important to know the 70-30 rule. It can be an effective way to make your drawing standout and it is simple at the same time. The idea is that 30 per cent of your sketch is filled with the main focus and detail, and the remaining 70 per cent is filler.

What is the 70 30 rule content? ›

The 70-30 rule is simple. For every email you send, 70% should be dedicated to providing value – educating, engaging, and building a relationship with your audience. The remaining 30% is your chance to transition subtly into a sales pitch.

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